E-commerce
Homepage rewrite that increased checkout starts by 34%
A mid-size outdoor clothing brand had a homepage with strong imagery but weak narrative. Visitors were leaving without understanding what made the brand different from the dozens of competitors in the same price bracket. The rewrite focused on a repositioned hero, benefit-led section headers, and cleaner product collection intros. Three weeks post-launch, checkout starts were up 34%.
+34%
Checkout starts
+19%
Avg session time
6
Days to final copy
SaaS
Onboarding email sequence that dropped churn in month one
A B2B project management tool had a seven-email onboarding sequence with open rates under 12% and a churn spike at day 14. The new seven-email sequence was rebuilt around activation milestones -- not feature announcements. Open rates moved to 41% and day-14 churn dropped by 22 percentage points over the following quarter.
41%
Email open rate
-22pp
Day-14 churn drop
7
Emails rewritten
Professional Services
Brand messaging framework for a European consultancy
A financial advisory firm expanding into Spain and France had no consistent English-language positioning. Different team members described the firm differently in pitches. The brand messaging framework unified their story across pitch decks, the website, proposals, and LinkedIn profiles. Sales cycle length shortened by an average of 18 days.
-18d
Sales cycle shortened
4
Channels unified
100%
Team consistency
