Brief & Discovery
We start with a detailed brief call where you walk us through your offer, audience, tone preferences, and what success looks like. If needed, we send a written questionnaire to capture finer details before putting a word on the page.
Research & Angle
We research your market, study what your competitors are saying, and identify the angles that have not been taken yet. The brief becomes a strategic foundation, not just a set of bullet points to tick off.
First Draft
The first draft is delivered as a structured document with annotations explaining key choices. We flag alternative phrasings for anything that might need adjustment and include notes on structural decisions.
Revisions
You review and send consolidated feedback. We work through revisions in rounds -- not in real-time back-and-forth -- so each version is intentional and coherent, not patchworked.
Final Delivery
The final copy is delivered in your preferred format: Google Doc, Word, or a clean PDF. A brief handover note explains how to use each section, what to test, and anything to keep consistent in future content.
