Landing page copy is not the same as website copy
A landing page has one job and one audience segment. There is no navigation to other pages, no secondary CTAs, and no room for mixed messages. The visitor came from somewhere specific -- an ad, an email, a social post -- and the page needs to match the expectation that brought them there.
The biggest mistake in landing page copy is starting with the product instead of the problem. We start with what the visitor is experiencing, what they have already tried, and what they want instead. The offer comes once they feel understood.
We structure every landing page around the same core question: what does this person need to believe before they will take this action? The answer shapes the headline, the section order, and the objection-handling approach.
- Hero with single, testable headline
- Benefit section structured around reader outcomes
- Social proof integrated at the point of maximum doubt
- Objection-handling section included
- Two CTA variants for testing
Turnaround and revisions
Landing page copy is typically delivered in 4-6 business days from brief confirmation. This is faster than a full website copy project because the scope is narrower and the brief can be more precise.
Two revision rounds are included. In our experience, most landing pages reach final copy within the first round when the brief is thorough. The second round is available if the client wants to test a different angle on the hero section after the first round is complete.